Maverick Distillery Featured in CBC News

A little friendly competition can shake up the spirits world in the best way possible.

When the “Buy Canadian” movement gained momentum this past year, Canadians started exploring more locally made spirits. And right at the center of the story is Maverick Distillery, our Oakville, Ontario home for award-winning whiskies, now featured in CBC News for helping define what’s next in Canadian whisky.

From Bourbon Fans to Canadian Whisky Lovers

In CBC’s feature, "How a good old-fashioned boycott got Canada to trade Kentucky bourbon for Canadian whisky", whisky lovers shared how their tastes are evolving and how Maverick Distillery is giving them the best of both worlds.

Our founder, Craig Peters, explained what makes bourbon so iconic: rich vanilla notes, new oak aging, and a signature sweetness that’s impossible not to love. But instead of seeing bourbon and Canadian whisky as rivals, we see them as siblings in spirit.

That’s why Maverick hasn’t shied away from both traditions. Our Kentucky bourbon, distilled in Bardstown, Kentucky and bottled proudly in Ontario, delivers authentic bourbon character, while our Canadian whisky showcases local craftsmanship and flavour innovation. Together, they give Canadians the choice they deserve.

Canadian Spirit, Oakville Excellence

The “Buy Canadian” wave isn’t about replacing bourbon; it’s about raising awareness for outstanding Canadian distillers right here at home. As whisky expert Davin de Kergommeaux noted in CBC’s coverage, more people are rediscovering the depth and quality of Canadian whisky, and that’s something worth celebrating.

At Maverick Distillery, we’re proud to represent Oakville, Ontario, on the national stage by bringing bold flavour to every bottle. From smooth Canadian whisky to our Kentucky bourbons that whisky lovers across the country can appreciate.

Taste What Canada’s Pouring Next

We’re honoured to be part of the evolving story of Canadian spirits and to raise a toast to the connoisseurs and cocktail makers who appreciate a good pour, no matter which side of the border it started on.

👉 Read the full CBC News feature
👉 Explore our whiskies online
👉 Visit Maverick Distillery in Oakville, Ontario